Interview by Keith Helt for the Netlabel Interview Project

What is your name?

Marilyn Roxie.

Where are you located?

San Francisco, California.

Do you save any materials – digital files, emails, physical materials – related to your netlabel? Are you interested in organizing or archiving them?

I have all files at the highest quality from Vulpiano Records backed up on two external hard drives and all email in a labeled folder. I feel like the Vulpiano site, Internet Archive, and Free Music Archive are fairly sufficient for archiving, while I consider the emails personal.

How and when did you first learn about netlabels?

I would have been either 18 or 19 (2008/2009) and I’m thinking it would’ve been through browsing music blogs or Last.fm.

Do you remember which music blogs you were reading around 2008 and 2009 that were talking about netlabel releases?

Aside from New Music Strategies and Andrew Dubber‘s writing more generally, I definitely used the MOG Music Network, Hype Machine, and elbo.ws, which are more aggregation engines that collect/ed blog mp3 uploads rather than being ‘blogs’ in themselves, to find a lot of music, which I’m sure included netlabel releases. Phlow was one of my A Future in Noise blogroll links and would’ve been an early spot I saw mention of that, though I’ve not checked it out in a long time; you can see an old version of Phlow here where that’s evident.

Do you feel like more or less or the same amount of blogs are talking about netlabels now compared to 2008? 

I remember seeing a lot more about unsigned artists who were self-releasing music and of course content about mainstream releases, rather than much about netlabels specifically, and I suppose that’s a big reason why I thought Vulpiano would be a good idea: to wrangle up quality unsigned artists into one spot. I feel like there is a much greater awareness and discussion of netlabels than there was in 2008/2009 thanks to social media, archiving sites and directories like Free Music Archive and clongclongmoo, initiatives like Netlabel Day – the list goes on.

What was the first netlabel you heard of?

That’s a very good question. I’m not entirely sure if there was a specific netlabel I was a fan of before starting my own. I had some awareness of 8bitpeoples. I know for sure I read Andrew Dubber’s 2008 New Music Strategies article on netlabels when I was starting to think about it.

Read more at https://netlabelinterviewproject.wordpress.com/vulpiano-records/

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